About Us

Rethink insurance with isure

Insurance that starts with “what if we could…” and ends with “now that was much better”.

THE isure STORY

WE ARE isure – INSURANCE ABOUT YOU!

We’re on your side, now and in the future. It’s amazing what happens when you put the customer first.

At isure, you’ll feel like more than just a policy number – you’ll feel like a winner!

Since 2006, isure has been the customer-friendly insurance choice for Canadians. We are one of this country’s most progressive providers of property and casualty insurance, covering homes, cars, recreational vehicles, and businesses. If it’s good for our customers, we’ll likely implement it first.

SIX REASONS CUSTOMERS
ARE FLOCKING TO

More Choice

Human Touch

Digital Speed

Rethinking Insurance

Great Value

Deep Knowledge & Expertise

WHAT WE DO

isure – LET’S RETHINK INSURANCE!
What we do: isure is insurance about you.
Everything you thought about insurance is reversed … and better.

SEE HOW WE DO IT

We are on the leading edge of trying new things to make your insurance experience better.
isure is trying to break the customer mindset that insurance is pretty much the same, no matter where you go.
We’re trying to change tactics that the insurance industry has used for the last 50 years that drive us crazy. You’ve told us some of your most irritating insurance issues, like:

Why is it that you only hear from your current insurer right before your renewal?

At isure, we’re always attempting to improve insurance. With isure’s full suite of insurance options, we have your back, advocating for your insurance while doing it in a less-aggravating way.

THE

DIFFERENCE

Our mission:

Helping clients manage their risk so they can build a better future.

Our vision:

Make insurance friendly and easier.

Our motto:

Insurance About You.

Our values:

Respectful – Every person deserves our time and attention.
One – Succeed by working together.
Client – The CLIENT is the center of all that we do.
Kind – Grateful and giving back to the world.
nnovative – Learn, grow and never stand still.
Trusted – Professional, honest and fair with everyone.

We are Canada’s fastest-growing insurance brokerage, providing a wealth of insurance choices, features and technologies of “leading big insurance companies” and the customization of customer service and advice of “leading insurance brokers”. This is the isure difference…and we’re just getting started!

From our first day, we wanted to challenge convention and do something new in retail insurance. We believe we’re the leader in five highly-valued insurance provider traits:

Responsiveness | Openness | Fairness | Innovation | Value

And we’re willing to prove it.
That’s the isure difference.

Leading Direct Bank InsurersLeading Online Quoting SitesLeading Brokers
Choice:
Maximum amount of quote options
Openness:
Transparency/easy to understand terms
Independent:
Primary duty to the customer
Knowledge:
licensed Insurance brokers /tailored treatment offered by Real People
Responsiveness:
24-hour claims service/Extended Service Hours
Fast:
Seamless and quick, front-to-back quote experience
Tech-driven:
Digital/mobile/social first brand
Easy to reach:
Email, Chat, Social, Toll-free Phone
Protection of Privacy:
Treat Information Confidentially
Flexible:
Provide personal and commercial insurance seamlessly
Value:
Reasonable, competitive and fair pricing
*Evaluations provided June 2015 based on observable practices and operations of leading insurers in each category

= MORE CHOICES

Guaranteed more policy and service options than any other online insurance broker because we believe #choiceisimportant

YOUR INSURANCE NEEDS ARE UNIQUE AND SO ARE YOU. ISURE BELIEVES YOU SHOULD HAVE MORE OPTIONS.

Ice cream doesn’t just come in vanilla, strawberry or chocolate anymore. There used to be three flavours of Tropicana (pulp, some pulp, no pulp) and now there are 73. There are more than 80,000+ ways to drink a Starbucks. Most of us now want things customized. We want things personalized. And we want to be the ones who choose. In fact, “freedom to choose” is the third biggest trend in insurance (Source: isure’s Reinventing Insurance Survey). isure believes you should be able to mix and match the best policies and options for your benefit.

Think of us as your bespoke tailor for insurance.

HERE’S WHY WE’RE THE LEADER IN INSURANCE SELECTION:

More Choice Of Insurance Providers

isure approved insurers represent the widest range of coverage options, and discounts giving you access to the largest selections of elite insurance companies’ policies in Canada.

See All isure Approved Insurers

More Choice For Auto Insurance Quotes

isure will generate a minimum of 10 results for auto insurance quotes, allowing us to provide you with the best coverage for the lowest price. We’ll not only give you what we believe is the best option; we’ll share with you all the top quotes that came back.

More Choice For High-Risk Drivers

isure is the leader in providing choice when it comes to high-risk drivers, bruised insurance, recoverers and jaded insurance purchasers. Where big insurance says “no”, we say “let’s see what we can do.”
More Ways To Connect With isure

isure has 10+ ways to connect with our customers:

  • Phone (including toll free)
  • Claims Hotline
  • Web Chat
  • Email
  • Quoting Engines
  • Instagram
  • Facebook
  • Twitter
  • Linkedin
  • Pinterest
  • What’s New blog area

Connect with us whichever way you are most comfortable.

More Choice In Advice

isure provides insurance shoppers more customized advice than any other Canadian insurance broker.

= Human Touch

DO YOU FEEL LIKE A MINNOW WHEN YOU HAVE TO DEAL WITH THE BIG INSURANCE SHARKS? FEEL LIKE A REAL PERSON AGAIN WITH isure!

Insurers ranked dead last in a survey about customer experience, lagging behind banks and government (source: Insurance Networking). This is not good news for the industry, as customers will chat three times more frequently with their friends and neighbours when unhappy with insurers than when they are satisfied (source: isure 2015 survey). “Fairness in dealings” is the third biggest need people want from their insurers (source: isure’s 2015 Survey). In simple terms, we know where client frustrations exist.

These were ranked as the five biggest negatives in dealing with other insurers:

The Search

Looking into the best new insurance options can be confusing and time-consuming.

Customer Service

Asking questions on current policies and what’s currently covered rarely provides fast, easy answers.

Incidents

Processing and settling claims can be a slow and occasionally confrontational experience.

Evaluation

Assessing/getting different policy quotes is a bit of a “black box” and not easily comparable.

Inquiries

Getting additional information/education about new coverage and policies is impersonal, inconvenient and not typically insightful.
At isure, we don’t think that’s right. We believe you should look forward to contacting us whenever you want an easy, friendly answer.

HERE’S HOW WE’RE TRYING TO MAKE INSURANCE CUSTOMERS FEEL HUMAN AGAIN:

Human touch with names, not policy numbers

isure representatives will always provide a personal touch, never make you repeat your policy information over again and never trap you in some automated phone system. Only 21% of customer service operations ever mention you by name and we’re one of them because we like it that way!

Human touch with Registered Insurance Broker support

isure will provide you with the best access to registered insurance brokers who know their way around personal and commercial insurance. Talk, chat or email with real, dedicated and skilled people, located right here in Canada.

 

Human touch with the isure Pledge

isure has a nine-point pledge that functions as our customer bill of rights, pledging you our industry-leading expertise, access, honesty, privacy and respect.

Human touch with extended hours & weekends

isure is prepared to look a little zany, a little cheeky, and have a good laugh in all our social media spaces. Let’s have a conversation in the living room or patio, not the stuffy boardroom.

= GREAT VALUE

WE CAN SAVE YOU HUNDREDS OF DOLLARS WITH BETTER PROTECTION. NOT ALL INSURANCE COMPANIES ARE THE SAME. START SAVING NOW WITH isure!

Some insurance companies will do anything to come in at the lowest price while sacrificing your coverage. Others will give you a great base rate but tick up your premium by added options. If you see great insurance value as an equation of benefits + service + protection + value, divided by price, we think isure is your winner. Pricing and value are understandably the #1 insurance trait customers expect from their insurance carriers.

Source: isure’s 2015 Reinventing insurance survey

HERE’S WHY WE BELIEVE isure COMES OUT ON TOP WHEN IT COMES TO INSURANCE VALUE:

Great value with isure online broker quotes

isure provides you the efficiency of dealing with insurance all in one place, while bundling your assets under discounted and enhanced policies.

Great value when it comes to bundling

isure provides you the efficiency of dealing with insurance all in one place, while bundling your assets under discounted and enhanced policies.

Great value with specific insurance profiles

isure has emphasized its ability to insure young drivers under 25, high-risk drivers, home-based businesses/entrepreneurs, and profiles not particularly well-matched with big insurance companies.

Great value with extra protections

isure’s registered brokers use their expertise to look for places they can harmonize, extend, build on or add riders to your policies that provide protection against added risk without a lot of added premiums.