Announcing – The isure insurance “Tree Pledge”


isure insurance – “Insurance About You” … and the environment.  We came up with a simple idea – Get Better Insurance, Breathe Easier.

It’s may be a small thing, but it still matters. It’s a common sense equation “Become an isure Customer, We’ll Plant Some Trees”.

Why trees? 

Well, Canada has over 348 million hectares of forest lands representing about 9% of the world’s forest cover. We’d like to keep it that way.

Additionally, the personal connection to this program is that just miles away from isure’s insurance head office, our isure CEO Dario Battista planted trees in a local park as a Scout. The trees are now fully grown and we’ve all now taken to heart our responsibility to our world and it’s forested footprint. Here are some of the trees now grown in G. Ross Lord Park in North York:

isure insurance - Tree Pledge

G.Ross Lord Park, North York, Ontario

isure insurance - Tree Pledge

G.Ross Lord Park, North York, Ontario

Who is planting these trees?

isure will work with Scouts Canada and their program Scoutrees. Each spring since 1972, thousands of Beaver Scouts, Cub Scouts, Scouts, Venturer Scouts and Rover Scouts have planted trees through the Scoutrees Program. Scoutrees gives all members the opportunity to demonstrate, through action, their concern for the environment. By planting trees, youth learn about the important role trees have in our lives, the critical need for conservation, the huge impact of climate change and how we can do our part to create a better world. They’ve planted over 80 million trees across Canada that foster a better environment, provide windbreaks to help reduce soil erosion from wind and rain, provide wildlife habitat for birds and other animals, and also beautify our parks and provide shade during warm summer days.  Think of it as insurance for a better sustainable future.

So what’s our plan?

Starting November 1, 2015, for every new isure customer car insurance, home insurance, commercial insurance, or other isure insurance product, we will plant a tree in your honour!

It may not save you on your insurance rates, or give you more insurance coverage, but it will make you feel just a bit better working with isure!

As a leading online insurance broker, isure also strongly recommends and actively practices going “paperless” as a business practice through our online platforms and transactions.  We were one of the first online insurance brokers in Ontario to go paperless, and we pilot many insurance initiatives to reduce paper and waste.  The insurance industry is not there, but at isure insurance we are doing our part to get us there!

Learn more about isure’s Community Causes and The isure Story

Learn more about Scoutrees Program

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