isure’s Approved Insurers

“You are the company you keep.”

Being a strong insurance brand in our current age of openness and transparency is informed not just by how we present ourselves, but also by the people we associate with.

Thankfully, we have a great league of extraordinary insurance people – they are isure’s approved insurers. Many of our relationships with these 20+ insurers go back since our start in the insurance industry. Some insurers make it back onto the list, some new ones are added and occasionally some get lopped off.


isure Approved Insurer Criteria

Here are 10 criteria on who makes it into our club, all for the sake of our customers:

Exhibits financial stability

We need insurers who are committed for the long haul, have few liabilities, and who themselves have a strong financial outlook so that they can aspire to new approaches and new lines of business with us.

Professionally-managed and operated

You’d be surprised sometimes when you peer through the “wizard behind the insurance curtain”. We seek insurers who get their business done efficiently and effectively, with minimum hiccups.

Offers superior insurance products

Product excellence is really a price of admission – our customers demand the best insurance products, with superior service turnaround at a strong value.

Continually improves & innovates their coverage offerings

Sharing economy? Telematics? Autonomous cars? Social CRM? Automation where beneficial? Digital hacking? We’re thinking about it now and we seek partners that are, too.

Provides excellence in claims service

When things go wrong, we need to be able to lean on the best-in-class claims people, processing, turnaround, and coverage from our partners.

Believes in the consumer's right to choose

An essential part of today’s culture is the freedom to choose. You see this demand in telco provider choices, travel options, and restaurant variety. We think we should be respected when it comes to insurance, too.

Has committed to the Canadian consumer by supporting independent insurance brokers

Insurance is a very local business and we need our partners to understand that and our valuable broker role within that, especially in serving bespoke consumer needs.

Provides strong coverage and resources to the Canadian marketplace

Canada is not simply a rounding error to our much larger country to the south or former colonial power to the east. We need to work with insurers that have “skin in the game and boots on the ground” right here in Canada.

Embraces and integrates leading digital technologies and media

We like to move at digital speed – no slowpoke partners allowed. We seek out beta tests, joint ventures and first-mover, digital solutions jointly with our best partners.

Has a friendly company culture that invests in industry, local, and global corporate responsibility

Being a respected insurance company is more than just dollars and cents – we like to see the same of corporate social responsibility and commitment in our approved insurers that we hold for ourselves.