About isure insurance
Rethink insurance with isure
Insurance that starts with “what if we could…” and ends with “now that was much better”.
THE isure insurance STORY
WE ARE isure insurance – INSURANCE ABOUT YOU!
We’re on your side, now and in the future. It’s amazing what happens when you put the customer first.
At isure, you’ll feel like more than just a policy number – you’ll feel like a winner!
Since 2006, isure has been the customer-friendly insurance choice for Canadians. We are one of this country’s most progressive providers of property and casualty insurance, covering homes, cars, recreational vehicles, and businesses. If it’s good for our customers, we’ll likely implement it first.
SIX REASONS CUSTOMERS
ARE FLOCKING TO
More Choice
Human Touch
Digital Speed
Rethinking Insurance
Great Value
Deep Knowledge & Expertise
WHAT WE DO
isure – LET’S RETHINK INSURANCE!
What we do: isure is insurance about you.
Everything you thought about insurance is reversed … and better.
SEE HOW WE DO IT
We are on the leading edge of trying new things to make your insurance experience better.
isure is trying to break the customer mindset that insurance is pretty much the same, no matter where you go.
We’re trying to change tactics that the insurance industry has used for the last 50 years that drive us crazy. You’ve told us some of your most irritating insurance issues, like:
Why is it that you only hear from your current insurer right before your renewal?
At isure, we’re always attempting to improve insurance. With isure’s full suite of insurance options, we have your back, advocating for your insurance while doing it in a less-aggravating way.
BROWSE
INSURANCE PORTFOLIO
THE
DIFFERENCE
Our mission:
Helping clients manage their risk so they can build a better future.
Our vision:
Make insurance friendly and easier.
Our motto:
Insurance About You.
Our values:
Respectful – Every person deserves our time and attention.
One – Succeed by working together.
Client – The CLIENT is the center of all that we do.
Kind – Grateful and giving back to the world.
nnovative – Learn, grow and never stand still.
Trusted – Professional, honest and fair with everyone.
We are Canada’s fastest-growing insurance brokerage, providing a wealth of insurance choices, features and technologies of “leading big insurance companies” and the customization of customer service and advice of “leading insurance brokers”. This is the isure difference…and we’re just getting started!
From our first day, we wanted to challenge convention and do something new in retail insurance. We believe we’re the leader in five highly-valued insurance provider traits:
Responsiveness | Openness | Fairness | Innovation | Value
And we’re willing to prove it.
That’s the isure difference.
 | Leading Direct Bank Insurers | Leading Online Quoting Sites | Leading Brokers | |
|---|---|---|---|---|
| Choice: Maximum amount of quote options | ||||
| Openness: Transparency/easy to understand terms | ||||
| Independent: Primary duty to the customer | ||||
| Knowledge: licensed Insurance brokers /tailored treatment offered by Real People | ||||
| Responsiveness: 24-hour claims service/Extended Service Hours | ||||
| Fast: Seamless and quick, front-to-back quote experience | ||||
| Tech-driven: Digital/mobile/social first brand | ||||
| Easy to reach: Email, Chat, Social, Toll-free Phone | ||||
| Protection of Privacy: Treat Information Confidentially | ||||
| Flexible: Provide personal and commercial insurance seamlessly | ||||
| Value: Reasonable, competitive and fair pricing |
= MORE CHOICES
Guaranteed more policy and service options than any other online insurance broker because we believe #choiceisimportant
YOUR INSURANCE NEEDS ARE UNIQUE AND SO ARE YOU. ISURE BELIEVES YOU SHOULD HAVE MORE OPTIONS.
Ice cream doesn’t just come in vanilla, strawberry or chocolate anymore. There used to be three flavours of Tropicana (pulp, some pulp, no pulp) and now there are 73. There are more than 80,000+ ways to drink a Starbucks. Most of us now want things customized. We want things personalized. And we want to be the ones who choose. In fact, “freedom to choose” is the third biggest trend in insurance (Source: isure’s Reinventing Insurance Survey). isure believes you should be able to mix and match the best policies and options for your benefit.
Think of us as your bespoke tailor for insurance.
HERE’S WHY isure INSURANCE IS THE LEADER IN INSURANCE SELECTION:
isure approved insurers represent the widest range of coverage options, and discounts giving you access to the largest selections of elite insurance companies’ policies in Canada.
isure will generate a minimum of 10 results for auto insurance quotes, allowing us to provide you with the best coverage for the lowest price. We’ll not only give you what we believe is the best option; we’ll share with you all the top quotes that came back.
More Choice For High-Risk Drivers
isure has 10+ ways to connect with our customers:
- Phone (including toll free)
- Claims Hotline
- Web Chat
- Quoting Engines
- What’s New blog area
Connect with us whichever way you are most comfortable.
isure provides insurance shoppers more customized advice than any other Canadian insurance broker.
= Human Touch
DO YOU FEEL LIKE A MINNOW WHEN YOU HAVE TO DEAL WITH THE BIG INSURANCE SHARKS? FEEL LIKE A REAL PERSON AGAIN WITH isure!
Insurers ranked dead last in a survey about customer experience, lagging behind banks and government (source: Insurance Networking). This is not good news for the industry, as customers will chat three times more frequently with their friends and neighbours when unhappy with insurers than when they are satisfied (source: isure 2015 survey). “Fairness in dealings” is the third biggest need people want from their insurers (source: isure’s 2015 Survey). In simple terms, we know where client frustrations exist.
These were ranked as the five biggest negatives in dealing with other insurers:
The Search
Looking into the best new insurance options can be confusing and time-consuming.
Customer Service
Incidents
Processing and settling claims can be a slow and occasionally confrontational experience.
Evaluation
Inquiries
HERE’S HOW WE’RE TRYING TO MAKE INSURANCE CUSTOMERS FEEL HUMAN AGAIN:
Human touch with names, not policy numbers
isure representatives will always provide a personal touch, never make you repeat your policy information over again and never trap you in some automated phone system. Only 21% of customer service operations ever mention you by name and we’re one of them because we like it that way!
Human touch with Registered Insurance Broker support
isure will provide you with the best access to registered insurance brokers who know their way around personal and commercial insurance. Talk, chat or email with real, dedicated and skilled people, located right here in Canada.
Human touch with the isure Pledge
isure has a nine-point pledge that functions as our customer bill of rights, pledging you our industry-leading expertise, access, honesty, privacy and respect.
Human touch with extended hours & weekends
isure is prepared to look a little zany, a little cheeky, and have a good laugh in all our social media spaces. Let’s have a conversation in the living room or patio, not the stuffy boardroom.
= GREAT VALUE
WE CAN SAVE YOU HUNDREDS OF DOLLARS WITH BETTER PROTECTION. NOT ALL INSURANCE COMPANIES ARE THE SAME. START SAVING NOW WITH isure!
Some insurance companies will do anything to come in at the lowest price while sacrificing your coverage. Others will give you a great base rate but tick up your premium by added options. If you see great insurance value as an equation of benefits + service + protection + value, divided by price, we think isure is your winner. Pricing and value are understandably the #1 insurance trait customers expect from their insurance carriers.
Source: isure’s 2015 Reinventing insurance survey
HERE’S WHY WE BELIEVE isure insurance COMES OUT ON TOP WHEN IT COMES TO INSURANCE VALUE:
Great value with isure online broker quotes
isure provides you the efficiency of dealing with insurance all in one place, while bundling your assets under discounted and enhanced policies.
Great value when it comes to bundling
isure provides you the efficiency of dealing with insurance all in one place, while bundling your assets under discounted and enhanced policies.
Great value with specific insurance profiles
isure has emphasized its ability to insure young drivers under 25, high-risk drivers, home-based businesses/entrepreneurs, and profiles not particularly well-matched with big insurance companies.
Great value with extra protections
isure’s registered brokers use their expertise to look for places they can harmonize, extend, build on or add riders to your policies that provide protection against added risk without a lot of added premiums.
About isure Insurance
At isure, we believe in the value of professional, honest service with integrity—for you.
As a valued customer with isure, you are entitled to impartial, practical advice from our licensed brokers.
Our licensed insurance brokers strictly adhere to the guidelines outlined by the Registered Insurance Brokers of Ontario (RIBO) in their Code of Conduct. As licensed insurance brokers, we proudly represent and operate on the principles of RIBO and give our best effort to find the most suitable insurance policies for your needs.
Additionally, isure’s licensed brokers are aligned with the Principles of Conduct for Insurance Intermediaries upheld by the Canadian Insurance Services Regulatory Organizations (CISRO). The principles outlined by this Canadian regulatory authority ensure that professional intermediaries like isure provide quality, competent, and ethical service for our customers.