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Our Purpose

Insurance About You

Insurance that starts with “what if we could…” and ends with “now that was much better”.

isure = MORE CHOICES

Guaranteed more policy and service options than any other online insurance broker because we believe #choiceisimportant

YOUR INSURANCE NEEDS ARE UNIQUE AND SO ARE YOU. ISURE BELIEVES YOU SHOULD HAVE MORE OPTIONS.

Ice cream doesn’t just come in vanilla, strawberry or chocolate anymore. There used to be three flavours of Tropicana (pulp, some pulp, no pulp) and now there are 73. There are more than 80,000+ ways to drink a Starbucks. Most of us now want things customized. We want things personalized. And we want to be the ones who choose. In fact, “freedom to choose” is the third biggest trend in insurance (Source: isure’s Reinventing Insurance Survey). isure believes you should be able to mix and match the best policies and options for your benefit.

Think of us as your bespoke tailor for insurance.

HERE’S WHY WE’RE THE LEADER IN INSURANCE SELECTION:

More Choice Of Insurance Providers

isure approved insurers represent the widest range of coverage options, and discounts giving you access to the largest selections of elite insurance companies’ policies in Canada.

See All isure Approved Insurers

More Choice For Auto Insurance Quotes

isure will generate a minimum of 10 results for auto insurance quotes, allowing us to provide you with the best coverage for the lowest price. We’ll not only give you what we believe is the best option; we’ll share with you all the top quotes that came back.

More Choice For High-Risk Drivers

isure is the leader in providing choice when it comes to high-risk drivers, bruised insurance, recoverers and jaded insurance purchasers. Where big insurance says “no”, we say “let’s see what we can do.”
More Ways To Connect With isure

isure has 10+ ways to connect with our customers:

  • Phone (including toll free)
  • Claims Hotline
  • Web Chat
  • Email
  • Quoting Engines
  • Instagram
  • Facebook
  • Twitter
  • Linkedin
  • Pinterest
  • What’s New blog area

Connect with us whichever way you are most comfortable.

More Choice In Advice

isure provides insurance shoppers more customized advice than any other Canadian insurance broker.

isure = Human Touch

DO YOU FEEL LIKE A MINNOW WHEN YOU HAVE TO DEAL WITH THE BIG INSURANCE SHARKS? FEEL LIKE A REAL PERSON AGAIN WITH isure!

Insurers ranked dead last in a survey about customer experience, lagging behind banks and government (source: Insurance Networking). This is not good news for the industry, as customers will chat three times more frequently with their friends and neighbours when unhappy with insurers than when they are satisfied (source: isure 2015 survey). “Fairness in dealings” is the third biggest need people want from their insurers (source: isure’s 2015 Survey). In simple terms, we know where client frustrations exist.

These were ranked as the five biggest negatives in dealing with other insurers:

The Search

Looking into the best new insurance options can be confusing and time-consuming.

Customer Service

Asking questions on current policies and what’s currently covered rarely provides fast, easy answers.

Incidents

Processing and settling claims can be a slow and occasionally confrontational experience.

Evaluation

Assessing/getting different policy quotes is a bit of a “black box” and not easily comparable.

Enquiries

Getting additional information/education about new coverage and policies is impersonal, inconvenient and not typically insightful.
At isure, we don’t think that’s right. We believe you should look forward to contacting us whenever you want an easy, friendly answer.

HERE’S HOW WE’RE TRYING TO MAKE INSURANCE CUSTOMERS FEEL HUMAN AGAIN:

Human touch with names, not policy numbers

isure representatives will always provide a personal touch, never make you repeat your policy information over again and never trap you in some automated phone system. Only 21% of customer service operations ever mention you by name and we’re one of them because we like it that way!

Human touch with Registered Insurance Broker support

isure will provide you with the best access to registered insurance brokers who know their way around personal and commercial insurance. Talk, chat or email with real, dedicated and skilled people, located right here in Canada.

 

Human touch with the isure Pledge

isure has a nine-point pledge that functions as our customer bill of rights, pledging you our industry-leading expertise, access, honesty, privacy and respect.

Human touch with fun, relevant posts on social media

isure is prepared to look a little zany, a little cheeky, and have a good laugh in all our social media spaces. Let’s have a conversation in the living room or patio, not the stuffy boardroom.

isure = GREAT VALUE

WE CAN SAVE YOU HUNDREDS OF DOLLARS WITH BETTER PROTECTION. NOT ALL INSURANCE COMPANIES ARE THE SAME. START SAVING NOW WITH isure!

Some insurance companies will do anything to come in at the lowest price while sacrificing your coverage. Others will give you a great base rate but tick up your premium by added options. If you see great insurance value as an equation of benefits + service + protection + value, divided by price, we think isure is your winner. Pricing and value are understandably the #1 insurance trait customers expect from their insurance carriers.

Source: isure’s 2015 Reinventing insurance survey

HERE’S WHY WE BELIEVE isure COMES OUT ON TOP WHEN IT COMES TO INSURANCE VALUE:

Great value with isure online broker quotes

isure provides you the efficiency of dealing with insurance all in one place, while bundling your assets under discounted and enhanced policies.

Great value when it comes to bundling

isure provides you the efficiency of dealing with insurance all in one place, while bundling your assets under discounted and enhanced policies.

Great value with specific insurance profiles

isure has emphasized its ability to insure young drivers under 25, high-risk drivers, home-based businesses/entrepreneurs, and profiles not particularly well-matched with big insurance companies.

Great value with extra protections

isure’s registered brokers use their expertise to look for places they can harmonize, extend, build on or add riders to your policies that provide protection against added risk without a lot of added premiums.

Great value with extended hours & weekends

isure is an independent broker and yes, it matters. We don’t have to sell you a particular brand of insurance from a parent company. We aim to provide you with the best policy, no matter what. We work for you, not the insurance company.