Nowadays, it’s hard to surf the web without running into some form of mention of Artificial Intelligence (AI). Most notably, ChatGPT. With this tool becoming increasingly more popular and advanced as the days go by, many people are left with questions. What exactly is ChatGPT? How can I use this to make my job easier? Unfortunately, with ChatGPT and AI being fairly new, we don’t have all the answers quite yet. However, isure is here to give you all the ChatGPT information we know so far and how it works.
What is ChatGPT and how does it work?
When it comes to creating a blog, social media page or brand identity for a company, marketing is key! It’s the perfect way to connect with consumers, share valuable information, and draw people into your company to use the services you are offering. However, if you are even remotely familiar with the process, you know just how much work it takes. From regularly coming up with new ideas to making sure your ideas score a high SEO, marketing for a website can be time consuming. With the introduction of ChatGPT, you can create quality content for your social media and blog channels with the help of AI at the click of a button.
This is an example of a National Language Processor (NLP). NLPs, such as ChatGPT, can understand the human language and generate responses to any question or information prompt you can think of. Thus, quickly creating content for you and your companies. This is done by using complex algorithms to quickly process and analyze vast amounts of data from the internet. Using this data, ChatGPT is able to generate relevant content within minutes.
How can ChatGPT help me?
If you are a content creator or run a website or company, there are a plethora of different scenarios where ChatGPT can be useful. Our list below will tell you some of the best ways ChatGPT can be used to your advantage:
Generating topics
Having a hard time figuring out your next topic? NLPs like ChatGPT can be used to generate topics for your social media and blog. This is based off current trends, popular search queries at the time and other data within the insurance industry, or any industry for that matter! ChatGPT will make sure your topic is both relevant and something that people are currently looking into.
Researching topics
ChatGPT can quickly and efficiently search the internet for information surrounding a specific topic. Furthermore, your NLP can research topics from a specific viewpoint, such as from an insurance broker. The NLP will extract relevant information from multiple sources, then use the data to create content that is both informative and compelling.
Content creation and optimization
NLPs can also create social-media captions and blog posts from scratch. On top of this, they can generate high-quality content that also rank high in SEO and online visibility. This is done by analyzing content and suggesting changes to improve it’s readability and relevance. This way, you don’t have to worry about your content ranking high on search engines.
At the end of the day, it is safe to say that NLPs can save time, increase positivity and help businesses stay on top of the industry trends and news. In the insurance world, there is always an increase in demand for relevant and interesting content. This is even true for other industries, as well. Thus, it is likely NLPs will become popular among brokers and content creators alike.
What are the drawbacks of ChatGPT?
Though this may all sound excellent, there are a bunch of risks that come with using ChatGPT. Below, we’ll list the top three drawbacks that can happen when using ChatGPT or an NLP to produce content.
Incorrect information
Due to how new NLPs are, there is the risk that the model can produce text that is incorrect or misleading. This is due to the fact that sources, like ChatGPT, rely on data that has been trained on, which may include biased or inaccurate information. For example, if you are writing an article on auto insurance in Ontario, the NLP may grab information that is based in America or in another province. Thus, making the information in your article incorrect or inaccurate.
Plagiarized content
Another drawback to using ChatGPT or NLPs is the risk of producing plagiarized content. Because NLPs generate content by analyzing a vast amount of text, you run the risk of it inadvertently producing text that very closely resembles the content it grabbed information from. This may result in unintentional plagiarism. This is especially true when it comes to topics that do not have a lot of information online.
Lack of originality
Another issue that can arise is a lack of originality in blog posts. Though an NLP can produce engaging and grammatically correct content, it lacks the creativity of a human writer. For instance, if three Ontario-based insurance brokers use ChatGPT to write an article on home insurance tips, there is a good chance all three brokers will produce nearly identical posts. Thus, resulting in a lack of variety and depth within each article. Because of this, it’s important to use the output from ChatGPT with caution, and for now, as a resource for ideas to generate original content. Be sure to make it your own!
So, should you use ChatGPT?
That’s the million-dollar question. Well, there are many things to consider. If you work for a business that does not have a marketing specialist or team, you find creating content a struggle, NLPs like ChatGPT can be extremely helpful. However, it is crucial to make sure that all content created by ChatGPT is both revised and edited before publishing. This will save you from any of the drawbacks we listed above. For the time being, you should think of ChatGPT as a tool to help you create content that is your own, not as a replacement writer for your content.
Remember, the world of insurance is always changing and progressing! As a result, we are forced to change with it, and there is a learning curve that comes with that. However, one thing that remains the same is our dedication to finding you the best business insurance rates. Request a quote with us today!
