Thunder Bay is home to the Fort Williams Historical Park where they have recreated an 1816 fur trading post. Although you didn’t need car insurance back then to partake in the trade route, people in the 21st century are required by law to have insurance if they drive a vehicle. Luckily for the people of Thunder Bay, isure insurance can secure highly affordable rates! When you purchase auto insurance in Thunder Bay, the policy must include third-party liability, uninsured car coverage, direct compensation property damage, and statutory accident benefits.

isure And Thunder Bay Auto Insurance

You’re in the driver’s seat when it comes to your auto insurance in Thunder Bay with isure insurance! We offer auto insurance rates that suit the needs of all Thunder Bay drivers. Our promise to you is to provide knowledgeable and transparent insurance expertise when you call us or get a quote online. As Ontario’s leading insurance broker, our auto insurance rates in Thunder Bay can provide you with high-quality coverage, convenience, and personalized service that exceeds your expectations. We shop for the best auto insurance rates available for you to ensure you obtain the insurance you can count on.

The isure Insurance Advantage

isure hires only the best and most reputable Thunder Bay insurance brokers to get you the best quotes. Experience the isure insurance broker advantage:

We Understand the Market

isure has been the top insurance choice for Ontarions since 2006. We are also one of Canada’s most progressive, reputable insurance brokers with real people that live for insurance! We’re committed to helping Thunder Bay citizens access the best insurance coverage available.

Unbiased Advice

We guarantee honest, unbiased advice about the insurance quotes we obtain for you and all details that accompany it. We will always search and locate the coverage that is best suited to your needs.

Fully Licensed

We are licensed under the Registered Insurance Brokers of Ontario (RIBO) to ensure your safety.

You Save While We Work

You can save hundreds of dollars on insurance when you work with our Thunder Bay insurance brokers. You can discuss your insurance needs with us and we’ll find the perfect coverage options and rates.

Your Needs are our Top Priority

We are real insurance brokers helping real, amazing Thunder Bay citizens. Each of our clients are assigned to a dedicated insurance broker that advocates for their needs when dealing with insurance providers. We handle all claims, quotes, inquiries, updates and more.

Coverage For All Your Insurance Needs

Our insurance brokers get Thunder Bay residents quotes for home, commercial, auto, life, travel, and more.

Best Insurance Providers

We have access to all of the best, well-respected insurance providers in all of Canada to help with your Thunder Bay insurance!


There are many reasons for people living in Thunder Bay to contact an isure insurance broker. Some of the best advantages of working with us include:

Easy To Follow Quotes: Contacting several insurers for rates by yourself can take a long time. When you hire an isure Thunder Bay insurance broker, they handle all of these details, including obtaining quotes from different insurers for you!

Save More Money: Insurance brokers are the top solution to lower your insurance rates and save you money. Our Thunder Bay insurance brokers have access to several insurance providers, premiums, coverage types and they will help you find the most affordable quotes for you based on the information you provide.

Valuable Information from a Licensed Insurance Professional: Navigating insurance can be extremely difficult if you have little to no experience. Hiring a licensed, knowledgeable and experienced insurance broker can provide you with all of the important guidance you need to make the right insurance decisions.

About Thunder Bay Auto Insurance

How can you lower the cost of your car insurance in Thunder Bay?

Anti-theft Devices: Any equipment or tools that can help prevent theft to your vehicle can lower your insurance premium.
Winter Tires: The winters in Thunder Bay are tough, but probably not as bad as they had in 1816! Not only is it imperative for your safety to have winter tires installed in the winter months, but you are often eligible for discounts on insurance premiums when your car has winter tires.

What factors affect auto insurance in Thunder Bay?

Postal Code: The more populated areas in Thunder Bay often have a higher claim rate than the rural parts. Urban residents can likely expect to pay a slightly higher premium based on their postal code.
The Driver’s Age: Drivers with less experience on the road often pay higher auto insurance premiums than older and experienced drivers.

Vehicle Type: The year, make and model of your vehicle will be considered by auto insurance companies when calculating the premium.

Vehicle Use: The way you drive your vehicle, how often and your driving habits can all play a role in the insurance rate you will pay.

Thunder Bay
Collision Reporting and Claims Process

Have you been in a car accident in or around the Thunder Bay area? If you’re unsure what to do next, you’ve come to the right place! Our team is here to help with a comprehensive collision reporting handbook, outlining the process below in four simple steps:

1. Attend to any injuries
Any injuries are your number one priority. If anyone appears to be injured or may need medical attention, call 911 immediately. This is a way to ensure that each precaution is being taken, even if they do not need medical care.
2. A picture is worth 1,000 words

Pictures speak louder than the words used to describe them and certainly take a lot less time when it comes to accident records. Take pictures of the four following elements:

  • Damages
    Following your accident, take as many pictures of the damage as you can, and be sure to get images of both vehicles. Include photos of the license plates involved, as well as the interior of the vehicles. This way, you can avoid any discrepancies between you and the other driver’s damage records.
  • License
    Taking a record of information from the other driver’s license(s) is essential to a successful report. An image quickly grabs all the information you need from the document, and you can offer your own license image, as well. Be sure to take this time to get their contact information for further communication, such as a phone number or email address.
  • Insurance
    Exchanging insurance information serves to say that you both can pay for any damages, as well as secure a means of communication should traditional communication fail.
  • Conditions
    Finally, note the weather, timing, and location of the accident. All three of these variables can help collision centres, authorities and insurance companies determine external variables that may have had an impact on the accident.
3. When to report
Know when to report the accident. Not every accident involving two cars touch needs to be reported, although any time total damages exceed $2000, they do. Each accident with damages of a combined $2000+ can be reported at a collision centre, and must be reported to the police before the 24–hour window following the accident closes.
4. At the collision centre

Once you have determined to go to a collision centre, you must determine how to get there. Generally, it is not a good idea to drive your car after it has just been subject to an accident. Instead, call a friend or Uber to drive you to the reporting centre while a tow truck drives your car there for you.


Tel: (807) 345-1617

Fax: (807) 345-1626

Hours: COVID-19 HOURS: 10:00 AM to 6:00 PM

What insurance covers: 

Having insurance is required to register a vehicle in Ontario. Some policies only cover repairs and rentals, where others will reimburse towing and taxi costs. isure always makes a point to explain policy specifics to clients. Speak with an isure representative today about any questions you may have concerning your car insurance policy. 

Get a Thunder Bay Auto Insurance Quote Online